ONYM PLAY AS AN ELEMENT OF HATE SPEECH IN THE CONTEXT OF RUSSIAN-UKRAINIAN WAR

The aim of the article is to analyze onymic lexical units that fall into category hate speech in context Russian-Ukrainian war. object research (quasi)onyms, which are a result onym play and used as elements speech. subject word-forming semantic means creating (quasi)onyms. To achieve objectives study, number methods were used, primarily descriptive structural methods. Contextual analysis was clarify meaning studied units. We also word-formation stylistic analysis. confirms previously formed ideas about enriched with new observations, particular at level graphics. Basing on sample, we demonstrated formal structure (quasi)onyms their semantics; it clarified how aggressive semantics components achieves aggressiveness expression. through realized manifested contamination (involving obscene name local realities associated stereotypes); imitative (phonics) word formation; based appellatives verbs; metaphorization. It appropriate distinguish between anthroponymic toponymic quasi-onyms, these categories convey thematically different directions aggression. Anal-fecal sexual invective strategies implemented quasi-onyms. morpheme quasi-names includes stereotypically national culture negative sense. A group nominates implements not always familiar toponymy directed, so sometimes, real (and anthroponymy) Prospects for study include clarification terms quasi-onym, quasi-toponym, quasi-anthroponym, denote play. consider necessary continue other related areas communication, well material Western European languages.